The NHTSA has released their preliminary analysis of 2015 crash data. Traffic deaths nationally increased 7.7% over 2014, 6% in California, with 9 out of 10 geographic regions reporting increases. Bicycling deaths nationally increased a startling 13%, while pedestrian deaths increased an equally troubling 10%. The data is still being analyzed but the NHTSA reports that human factors such as distracted driving and young drivers to be primary factors. This of course comes as no surprise to San Francisco Bay Area drivers who constantly witness distracted driving activity on our roads due to drivers’ use of smartphones. Congressional action and local strict enforcement are clearly needed.